Scents from his brand Xerjoff are a real work of art and passion for perfumes flow in his veins because Sergio's father was a perfume collector. He was born in Turin in 1964, where he took an Arts diploma with a specialization in graphics and design. Sergio worked successfully with big brands like Ferrari, Rolls-Royce, and Lancome. But his love for perfumes was stronger, than a designer career and when he came back to Italy, he decided to change his life. In the beginning, he was experimenting. Sergio even draw a perfume bottle design and chose the best material - Murano glass. Sergio does not divide fragrances into male and female. His first perfume projects were presented to his friends and family. All of them have said to Sergio that he is talented and should make his own brand. Xerjoff was founded in 2007 and since then became one of the most famous niche brands in the world!
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